WebSite Design – An Introduction

Web design covers a variety of disciplines and skills in the creation and management of websites. Do you want to learn more? Visit Amarillo Website Design. The main areas of web site design are web graphic design; technical web design; user experience design and web application development; search engine optimisation; and web branding. These are not mutually exclusive, as there are many sub-fields within these areas.

 

It is common for website design professionals to combine and blend the fields of both interface and technical web design. Some of the common techniques used in these fields are user testing, usability analysis and user research. Many businesses and organisations are using these methods and incorporate them into their online strategies. User testing is the most important aspect of user experience design and is used on a regular basis, with a website being designed to be both efficient and user friendly, both to the visitor and the web designer themselves.

User testing is carried out through user interaction, which means that users enter data into the site and then view what they have entered and whether the information was correct, whether the website was accessible to them, whether it displayed all the data correctly and whether the website could be navigated, all of which will influence the success of the website. User testing will also help establish how easy the website is for the user to understand, what the user perceives when they are viewing the website and whether the website can effectively be used by other people. User research will help establish how effective the website is at conveying the message it wants to convey to the user and how easily the message is conveyed. The aim of the research should be to establish what the user wants from the website. This should be done using the two most effective methods, which are user testing and user research. The aim of both these methods is the same, which is to produce a user’s opinion about a website, based on what they see.

Other basic user research methods will also be used in order to establish how many users a website has, what type of visitors to the website receives and what the demographics are. These include analysing how often the website is visited, which browser and operating system it runs on, how long the average visit lasts and the pages viewed on the website. This information is taken together with other factors to determine whether the website is being accessed by the correct audience and is making the intended impression to the target audience. This will be useful in determining whether the website needs to be redesigned or not.

If a website has an image or video that is not optimized for search engines, it will have to be re-designed, because the search engines will disregard the content of the website if they are not able to find it in the databases, because the images or videos are usually the first results returned. The same applies to written content, where the articles may be displayed as the first results and not indexed by search engines if they are too large. The best websites will have articles that can be read quickly and efficiently without having to look at them, so that the users have an easier time searching for the information that they want. Also, the text should appear to flow together and should be attractive enough so that the website appears to appeal to the readers and makes sense.

Web design is constantly changing and improving, as technology and standards within the web space continue to change. The main area of improvements is that web site developers work to create a user friendly website.

Contact Info

Amarillo SEO Company
321 Southwest 7th Avenue, Amarillo, TX 79101
Phone No. : 806-412-1100